1. What is a social supportive consumer? Is that a common term for a certain consumer group?

A social supportive consumer is the person who likes to or willing to buy the products from a company that operates for a good reason or for the sake of betterment and to help the society.

2. What are the demographic, psychographic, behavioural and geographic qualities of your target market?

Demographic Qualities: Targeting adults of the age group 21-55, with moderate to high income.

Psychographic: Emphasizing aesthetics, personalization, potential interest in DIY and handmade interior design items.

Behavioural: Regular purchasers of home decor, value quality and style, may reflect the brand loyalty.

Geographic: Primarily urban and suburban locations.

3. What is the purpose of having a price strategy that is indicating a well-considered hand made, unique, home decor and also having price discounts? What is the reason for having the discount on such items?

The purpose of offering discounts on hand-made, unique home decor items is to attract customers and boost sales, offering discounts in initial stage would help to build loyalty and increase the sales.

4. How do stories help in promoting the products?

Every Martyr ( A person, specially a soldier who sacrifice his life or is killed while protecting the country ) has his unique story of bravery and sacrifice, which we intend to share so that to make people aware of their sacrifices and then people contribute and value for their great contribution and this will make people attach to the Martyrs and their families and gradually make them but the products in order to help their families.

5. What are the methods of launching products in the market?

Showing the products online through the platforms- Instagram and Pinterest. Emailing the customers about new products and special offers. Making the products available on big websites like Amazon and Etsy.

6. What is the wife of a Martyr?

The term wife of a Martyr means the wife of a soldier who sacrificed his life in war or any casualty. In our business, we aim to help those wives and enhancing their lifestyle by involving them in our business as workers.

After

1. How does the business plan will distinguish itself from the competitors and capture market share?

Our business distinguishes itself by focusing on empowering the wives of martyrs, and offering culturally rich handmade décor items. This unique blend of social impact and aesthetic craftsmanship sets us apart from competitors, creating a compelling narrative for customers.

2. What strategies are there to measure the determined operations and to increase the product line in the long term?

We’ll measure operations through the sales data and customer feedback. In the Long-term, we aim to expand our product line by staying updated with modern trends, coming up with better equipment, and collaborating with artisans to introduce new items.

3. How will the business ensure the sufficient sourcing of materials that will be used and manage online sales effectively?

We’ll ensure sufficient material sourcing by establishing reliable partnerships and monitoring inventory. Our Effective online sales management will involve hiring dedicated personnel to look after the website and streamline operations.

4. What will be the measures to see the social impact on the lives of martyrs’ wives, and how will these be tracked over time?

We’ll track the social impact on martyrs’ wives through regular assessments, regular monitoring of their financial stability, and reviewing the feedback on their overall well-being over time.

5. How does the business ensure the authenticity and quality of its handmade décor items?

We’ll maintain authenticity and quality by personally communicating with artisans, regular assessments, conducting quality checks, and ensuring adherence to traditional craftsmanship standards.

6. What are the shipping options, and what is the return policy in case of dissatisfaction?

We offer ground shipping (5-7 days) and local delivery (1-2 days) and also offer a flexible return policy to guarantee customer satisfaction. In case of dissatisfaction, customers would be allowed to return the items within a specified period for a refund or exchange.

7. Can customers Would be able to know about the stories related to the artisans behind each product, adding a personal connection to their purchase?

Each product will come with a story about the artisan behind it, fostering a personal connection between customers and the makers, enhancing the value of their purchase, and connecting them emotionally as well.

8. Is there any option for customization or personalized orders to meet specific preferences and likes?

We offer customization options to meet specific preferences to individual tastes, ensuring a personalized experience for our customers, whether it is about the color, shapes, size or patterns.

9. How does the business engage with its customer community beyond sales for social engagement in the society, such as through events or social media platforms?

Beyond sales, we engage with our customer community through events, social media platforms, small ads, and partnerships with organizations that advocate for social causes, fostering a sense of belonging and shared purpose.